1

Introduction to Marketing

1. Meaning and Definitions of Marketing
2. Core Concepts of Marketing
3. Historical Development of Marketing
4. Approaches to the Study of Marketing

2

Evolution of Marketing Concept

1. Marketing Concept
2. Production concept
3. Product concept
4. Selling concept
5. Modern Marketing concept
6. Societal marketing concept
7. Holistic marketing concept

3

Marketing Mix and its Components

1. Meaning and Definition of Marketing Mix
2. Product Mix
3. Price Mix
4. Place Mix
5. Promotion Mix
6. Importance of Marketing Mix