Modern Marketing concept

• This concept is customer oriented concept.
• It focuses first consume to determine the need and demands of customers and then to supply the goods accordingly.
• It covers the consumers both at the beginning and at the end of the marketing activities.
• This concept is different from the above mentioned concept.
• It believes on 'we make what we can sell'.
• Consumer satisfaction is a key objectives of marketing concept.
• Marketers focus all activities which determine the needs and wants of customers.

The main features of modern marketing concept

• Customers' needs:-This concept focuses on needs and wants of customers. It believes on "we make what we can sell".
• Target market: This concept defines the target market. Marketers receive information about market, interest of customers, needs and wants of customers, competition etc.
• Profitability: This concept believes that profit as the return or prasad of customer satisfaction.
• Integrated marketing: This concepts focuses on customer oriented integrated marketing.

Example:-This concept focus on the needs of the buyer. Marketing concept works to satisfy the customer's needs through the product.Pepsi, cocacola etc.