Product concept

This concept is shifted from quantity to quality concept.

It believes that consumer will prefer those products which are good in quality and reasonable price.

The starting point of this concept is factory and it gives focus on quality product.

The product concepts holds that the consumers will favour products that offer the most in quality, performance and innovative features.

Marketers remain effortful in regular improvement in quality of products to meet the needs, wants and demands of consumers.

The main features of product concept of marketing

• Emphasis on product quality
• Reasonable price
• Continuous improvement
• Disregard customers 'needs

Example: Apple is a well known company for its gadgets and technologies such as the great iPhones. They started their iPhone invention from iPhone 3g in 2009. In order for them to follow the product concept, they evolved themselves from iPhone 3gs to the iPhone 12 max. As a result their marketing plan is getting better and better throughout the years.