Holistic marketing concept

• Holistic marketing is a business marketing philosophy. Holistic marketing concept is very new approach. It provides a new way of looking at a business.
• A business is just like a human body. It has different parts, but it's only able to function properly when all those parts work together towards the same objectives.
• Holistic marketing concept refers to a marketing strategy that considers the whole of a business with different departments comes together.
• This concept is a marketing strategy that is developed by thinking about the business as a whole, its place in the border economy and society ,and in the lives of its customers.
• Holistic marketing focuses on marketing which is effectively the whole body rather than its many individual components parts.
• Four main components of holistic marketing are relationship marketing, integrated marketing, internal marketing and socially responsible marketing.

The main features of holistic marketing concept

• New approach
• Components
• Base
• Focus

Example: Samsung is an example of Holistic marketing where the products are developed keeping the customer in mind. The showrooms are branded in the proper manner, the customer service is polite and the service is fast. Thus Samsung is an excellent example of Holistic marketing.